Do you follow your favorite celebrity daily? We love our celebs. And love to find out where they are so we can meet them. With today’s technology that is possible. We all started out with our Myspace accounts, then came Facebook, and finally there is Twitter. All these social networks have one thing in common: repeating the concept of allowing their users to express how they feel. This process is called Remediation. Twitter is an example of immediacy because sometimes you are so into the celebs. Tweets you forget what you are doing. You get excited that you are following celebs. And you can spend hours on this network simply tweeting and checking out where your favorite celeb. Is going to be. There are no limits on Twitter and you can tweet about anything to the celebs. You are following. On the other hand, the hpermediacy is constantly reminding you that you are on the computer on a social network following people. “Along with immediacy and hypermediacy, remediation is one of the three traits of our genealogy of new media.” (Bolter, 273) Celebs once used myspace as their form of social networking, then came facebook, and finally there is twitter. This is an example of the process of remediation. Remediation is when something feeds off something else and something new is made. Myspace, Facebook, and Twitter all have the same base idea but with new ideas and concepts. Myspace was more of a middle school trend, Facebook is more of a mature college student network and Twitter is a way of advertisment. Remediation is “The formal logic by which new media refashion prior media forms.” (Bolter,273) You basically have one thing and you use the same concept and make something new with the same basic concept but with new possibilities. I believe that Twitter was remediated of Facebook and Facebook was remediating off of Myspace. They all have the same concept but with something different or new you can do. This helps the celebrities out by allowing them to post about their new movie, show, or event that is happening. Our favorite celebrities can advertise through these social networks and we can see as users and fans where to be.
Immediacy is defined as “a style of visual representation whose goal is to make the viewer forget the presence of the medium.” (Bolter,272) In this case the medium is the social network. When we use these social networks we are on them for hours and tend to forget to realize what we are really doing. For example, I find myself on Facebook without realizing that I am going on the website because I am so into finding out what my friends posted . All these social networks want you to get attached to their sites so you can always visit them. One way I think they use to make that happen is allowing the celebrities to join and making it available for fans to be their friends and follow them. That makes us as fans want to visit these sites again and again just so we don’t miss a tweet about where our favorite celeb. Is eating for example.
Opposite of Immediacy, there is hypermediacy which is “a style of visual representation whose goal is to remind the viewer of the medium.” (Bolter,272) With these social networks we are reminded that they are limited and can only do so many things. You begin to remember that you are using a social network when there are restrictions on what you can do. This helps celebs. by making sure there is no "stalking" or harrasment going on as much. According to Lance Ulanoff, he belives that these social networks make a celeb. selfish "While numerous celebrities can be found on Twitter, most employ handlers and sycophants to post updates, and virtually all of them are pointless or full of self-promotion." With this in mind users are reminded that they are simply reading day to day posts about what is going on in celebrities lifes.
Celebrities use their money to do good at times and they use social networks to publicize this to be known. Therefore they get more famous with their fans. Celebs are who they are not only because they are great actors or great singers...a big part of it is from us as their fans. We follow our favorite celebs on twitter and support everything they do. We watch them grow in a way. We follow their every move and are up to date with the next big thing they are doing. I believe that fans are what make a celebrity . That's another reason why they must be careful on what they post to these social networks because as we all know everyone can see anything and everything on the internet. With all these social networks celebrities can either make themselves look good or bad. They can use their accounts to promote good things or they can simply post what is their upcoming movie.Ulanoff states the true meaning of being involved in a social network and using it in its correct manner; "If you are a celebrity, athlete, politician or public figure, with Facebook public profiles, you can create an authentic connection with millions of fans and supporters on Facebook by communicating with your real voice and participating in the conversations already happening about you online." Celebs. often tend to feel the need to post or tweet about causes that are happening all over the world because they know they have many fans and those fans visit their profile frequently. For example, during the revolution in Egypt many celebrities used their Twitter accounts for good. They tweeted daily about this cause and would make their fans aware of the cause. I believe that social networks such as Facebook and Twitter are a great way for fans and celebs. to connect and communicate with things they both love to do.
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